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Our in-depth understanding of 非洲 through our commodity business footprint has helped us establish a strong packaged foods portfolio in West 非洲.
Starting with a robust distribution and redistribution network, we’ve developed a deep understanding of consumers and created strong brands. 推荐几个足彩外围app的R&D teams – working closely with marketing – have helped us offer our consumers differentiated and innovative produce, and now hold leading positions in most of the categories that we participate in.
糖果
We are one of the leaders in the lollipop segment in 尼日利亚 with OK Pop, our flagship brand. We were the first to introduce a double lollipop in the market.
We have candy offerings in the milk, mint and flavoured segments as well.
饼干
We have major brands across various markets in biscuits.
活跃 饼干 – launched in December 2014 – has become a household name in 加纳. Known for their international-look packaging, 真正牛奶的丰富性, unique biscuit design and taste, 活跃 饼干 are positioned as a ‘mood uplifter’. The cookies are available in milk and choco milk varieties.
King Cracker 饼干 – launched in 2013 – are positioned as the ‘work-snack partner’ for 加纳ians. King Cracker helps 加纳ians have a snack while working to 'keep them going’. It’s available as regular, onion parsley and sugar-free variants.
Pure Bliss 饼干 – launched in 2016 in 尼日利亚 – are positioned similarly to 活跃 饼干 in 加纳 as a ‘mood-uplifter’ and have become an iconic brand in 尼日利亚. Pure Bliss is available in the form of milk cookies, wafers and cocoa biscuits.
Another strong brand in 尼日利亚 is 别致的巧克力, the affordable cream biscuits and wafers for children and teens.
面条
Cherie 面条 was launched in October 2008, and are available in three flavours: Spicy Chicken, Chicken Pepper Soup and Egglicious – the first noodles in 尼日利亚 with real egg! These are available in 70g, 100g and 120g pack sizes. We also have a value-for-money offering called Cherie Supa Chicken. Cherie 面条 are specially developed to suit the taste palate of 尼日利亚ns.
最近, we extended our culinary brand – Tasty Tom – into noodles with the launch of 美味的汤姆 Tomato Chicken 面条 in two variants – dry style and soup style.
烹饪
Tomato mix is central to the diet of most households in West 非洲. It’s used in the preparation of jollof rice, stews, soups and much more.
We launched our tomato mix – 美味的汤姆 – in 尼日利亚 and 加纳 in 2008 and have become the second largest branded tomato mix player in West 非洲. We’re the market leaders in 加纳 and a strong second in 尼日利亚.
We were the first player in West 非洲 to enrich our tomato mix with fibre and vitamins. We sell tomato mix under three brands – 美味的汤姆, De Rica and Festin.
We’ve recently extended our brand into the culinary space with the launch of 美味的汤姆 Jollof Mix in 尼日利亚, which makes it easier for our customers to cook their favourite jollof rice. 美味的汤姆 Jollof Mix has all the ingredients needed to make jollof Rice, 除了米和油, saving the consumer time and effort. What is more, it gives the same great taste of authentic jollof rice!
We market a monosodium glutamate (MSG) brand – Vedan – across West 非洲. Vedan makes every day special for consumers who like to enhance their food with MSG.
美味汤姆食谱
美味的汤姆 has created and inspired hundreds of recipes over the years. Cooks in 加纳 and beyond use 美味的汤姆 to create meals that are delicious, 丰富, and leave people wanting more.
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喝酸奶
FreshYo 喝酸奶 was launched in 2013, and within a very short time, garnered a strong position in the children's segment, also becoming the pioneer in the on-the-go segment.
FreshYo drinking yoghurt is known for its taste, 厚度, premium and unique consumer-friendly packaging. It’s positioned as a nutritious drink to energise people on the go.
FreshYo has two flavours, Plain Sweet and Strawberry. It also has three pack sizes catering to different segments. Family pack (750ml bottle), on-the-go pack (400ml bottle) and the kids’ pack (115ml Tetrapak). The kids’ pack comes with a straw which makes it hygienic and convenient to drink. The on-the-go pack and family pack come in easy to hold, convenient to refrigerate bottles.
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